Leverage Your Social Presence With These 7 Twitter SEO Tips

It was on Wednesday evening, February 4th, when Twitter made an agreement with Google to make its 140-character tweets more searchable online. Afterwards, on May 19th, Google was officially given full access to Twitter’s full stream of tweets, commonly called “Firehorse”. This was not the first deal between the two companies, so everybody was curious as to how it was going to differ from the previous one. Twitter CEO, Dick Costolo, explained briefly that the main idea of the current agreement was to convert people who are not logged-into Twitter more effectively.

Sharing “Firehorse” is beneficial for all searchers as it is a unique way to get news really quickly. Plus, the real-time feedback which shows up in the SERPs is an amazing bonus for all of us! Above all, the deal proved to be beneficial for Twitter itself because it has “…increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month.”

Since the deal has been live for a number of weeks, Google is currently indexing 466% more tweets than in February:

Google remains selective and prioritizes what to index and places the most value on social authority and follower count. Since most valuable tweets are now findable on Google, a well-optimized presence on Twitter takes on a new, more significant meaning, and that’s the topic we are going to discuss within this article.

These few simple tricks are going to increase the chance of your account showing up in the Google & Twitter Search:

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